Materiel Pre-Fall 21
January 5 2021
Brought to you by Jam Project, the concept of the series is to document behind the scenes action....
georgian design lives on | mbfw tbilisi
May 21 2020
Materiel is one of the most successful brands to come out of Tbilisi. The label brings together a range of Georgian designers to craft their pieces, with designers bringing staples of Georgian heritage to life with trademark minimalism and care. The resulting looks evoke ideas of both Georgian high culture and the reality of the streets.
Fashion Never Stops: Mercedes-Benz Fashion Week Tbilisi
May 21 2020
Fashion Never Stops: Mercedes-Benz Fashion Week Tbilisi
MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.
The Future of Tbilisi Fashion Week
May 15 2020
Tbilisi’s designers have been building momentum since the city’s fashion week debuted in 2015. The week started with 35 international guests and now hosts more than 100, including buyers from major retailers including Net-a-porter, which now stock some of the country’s talents including Matériel, Situationist, George Keburia, Ingorokva or Lado Bokuchava.
Mercedes-Benz Fashion Week Tbilisi: Fashion never stops
May 15 2020
Mercedes-Benz Fashion Week Tbilisi: Fashion never stops
MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.
Fashion never stops: Mercedes-Benz Fashion Week Tbilisi FW20
May 13 2020
MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on a classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.
www.instagram.com/materieltbilisi
www.instagram.com/materieltbilisi
Business of Fashion - Who's driving Georgian fashion scene?
April 28 2020
The brand’s revenue grew from €250,000 (about $280,000) in 2018 to a projected €1.5 million for 2019 ($1.68 million), and it counts Browns and Moda Operandi as stockists. It has also expanded its micro-empire to concept store Dots, which re-uses the fabrics and styles not used at Matériel at a lower and more accessible price point.
MATERIEL AGAINST COVID-19 CHALLENGES
April 23 2020
As majority of businesses are struggling with whip of pandemic, fashion industry too is seeking for the ways to reckon with reality. Change is inevitable as we see the supply-chains fall, PR budgets slash and consumers being hesitant about unessential purchases.
WHO WHAT WEAR
April 23 2020
I Asked 36 Designers to DM Me Pics of Their WFH Looks, and They Actually Did
"I don't think too much about clothing in self-isolation, but for some business calls, I am trying to look the way I did in everyday life. Black rolling or a basic T-shirt are perfect choices for me. And of course, a hairstyle is very important to look fresh." — Lado Bokuchava, creative director, Materiel
FORBES
April 23 2020
Why Georgian Fashion Is One Of The New Global Trendsetters
While socially distancing, I had tim...
EN VILLE
April 23 2020
"...The flowers do fade, and wanton fields,
To wayward winter reckoning yields,
A honey tongue, a heart of gall,
Is fancy’s spring, but sorrow’s fall..."
-Excerpt from The Nymph's Reply to the Shephard by Sir Walter Ralegh
In the Mood for Love
February 27 2020
A mix of patterns, textures, and colors combined by fashion from east to the west to create an elegant and playful multicultural bohemian chic look to bring that extra touch of spice into the end of the cold season mood. It’s time to fall in love again.
3 Spring Suiting Trends You Can Wear Right Now
February 27 2020
It might still be winter, but there’s nothing wrong with looking forward to the upcoming season—especially when it’s one that brings warmer weather. There’s a wave of new spring 2020 trends to get excited about, but there’s one in particular you can wear right now: suiting. A familiar and often repeated trend, suiting will never go out of style, though each season brings new iterations and silhouettes. Most of the spring 2020 suiting trends—like shorts and skirt suits—wouldn’t work in cold weather. Yet there’s one look that’s winter-weather appropriate: the ’70s-inspired suit.
Megatrend 2020: die stylischsten Jacken, Kleider und Midi-Röcke aus veganem Leder
January 16 2020
A ls Stella McCartney 2001 ihr eigenes Label gründete und mit Taschen, Schuhen und Kleidung aus veganem Leder eine pflanzliche Alternative zu echtem Leder anbot, wurde sie von vielen Branchenkollegen belächelt. Seitdem ist viel passiert: In den vergangenen Jahren wurden immer neue Materialien wie etwa Ananas-, Rhabarber-, Oliven- oder Pilzleder erfoscht sowie umweltschonendere Produktions- und Gerbeverfahren.
Fashion's Coolest Insiders Predict These 13 Brands Will Be Big in 2020
January 10 2020
"We launched Slvrlake back in 2018, and it has been such an impactful addition to our denim assortment this year. Slvrlake really understands how California women—and all women—want to look heading into 2020. Denim trends are clean, longer, sophisticated—styles to be worn back to blazers and mules. The collection has been super limited in distribution, but the word is finally out!"
texture and tone
January 9 2020
Photographer Jeremy Bernard takes us to the studio in this Schön! online editorial. Fashion by Koulla Sergi finds model Aihui clad in pieces by Mulberry, Louis Vuitton, and Bottega Veneta as she poses around. Hair by Cathy Ennis and make up by Liz Martins round off the scene.
DAS WAREN DIE WICHTIGSTEN NEUEN LABELS UND DESIGNER 2019
December 26 2019
MATÉRIEL
Eine der spannendsten kleinen Modewochen, die mittlerweile zahlreich vom internation...
TOP 10 EMERGING FASHION DESIGNERS OF 2019
December 18 2019
MATERIEL
Largely credited as the group that put Tbilisi, Georgia on the global fashion map, M...
GOING STRONG With Joan Smalls
December 10 2019
Puerto Rican supermodel JOAN SMALLS exudes an inner strength that has always been at the core of her identity and stellar career. Here, she talks to GILLIAN BRETT about the need to promote diversity on the runway, overcoming personal adversity and how social media is giving her a voice
Creams is the Tbilisi artist straddling the worlds of fashion and music
December 10 2019
A few months ago, Tbilisi-based electronic artist Natia Chichinadze aka Creams checked her DMs and found an interesting proposition therein. The Georgian ready-to-wear brand Matériel -- whose story began back in 1949 when they opened a factory that dressed USSR women -- were asking her to perform during their SS20 show. Known these days for their sleek faux leather looks ushered in by young creative directors Lado Bokuchava and Aleksandre Akhalkatsishvili, the brand is going from strength to strength. Natia, naturally, said yes.
Nocturnal Animals
December 4 2019
Steal the spotlight after dark in reveal-and-conceal leather, thigh-split gowns, sharp tailoring, shimmering separates and a whole lot of attitude. HIANDRA MARTINEZ wears the new dusk 'til dawn pieces that will inject the wow factor into your party wardrobe...
Designers You Have to See at the Tbilisi Fashion Week
December 4 2019
The largest luxury retail fashion platforms in the fashion world distribute their garments: Materiél is the trendiest brand of the Georgian fashion week. Example of satisfying their clientele, Materiél captures the waves of trends and embellishes them with luxurious details and fabrics such as faux leather and silk. The clothing is also available on sites such as Net-a-Porter, Ssense, Farfetch, and Browns.
honest luxury
December 4 2019
Luxury needn’t just be what brand name you’re wearing or how much something costs. A timeless approach to design to create those forever pieces; transparency on manufacturing processes and materials; consideration of sustainable and ethical practices. A new wave of brands are defining a new, honest idea of luxury.
I designer da conoscere visti alla Tiblisi Fashion Week
November 13 2019
Le più grandi piattaforme di vendita al dettaglio del lusso in ambito moda, distribuiscono i loro capi: Materiél è il brand più trendy della fashion week georgiana.
Esempio di quello che è ottimizzazione di richiesta e offerta, Materiél studia le ondate delle tendenze in continuo movimento e le impreziosisce con dettagli del luxury wear: ecopelle, seta, tute asimmetriche ora disponibili anche su e-store come Net-a-Porter, Ssense, Farfetch e Browns.
DER MATRIX-MANTEL IST NICHT NUR EIN FILMKOSTÜM, SONDERN EIN MODETREND
November 13 2019
Man sah den schwarzen Ledermantel zum Beispiel in fast jeder Kollektion während der Mercedes-Benz Fashion Week Tbilisi in Georgien, die schönsten auf dem Laufsteg bei Situationist und Matériel Tbilisi.
12 DESIGNERS FROM MERCEDES-BENZ FASHION WEEK TBILISI TO PUT ON YOUR RADAR
November 13 2019
From a business perspective, Materiél has become one of the most successful labels to come out of Tbilisi. Farfetch, Browns, Ssense and Net-a-Porter carry the brand, which offers clothes that veer commercial but with a hard Georgian edge. There was an emphasis on faux leather this season, as well as luxurious ruched silks. A soothing shade of periwinkle and calming green tea hue made for a fresh spring selection that is destined to be a hit among consumers.
Let's get lost
November 13 2019
Wander the windswept wilds of Scotland with model and singer VARSHA THAPA wearing the season’s coolest warm-weather coats, cosy knits and classic layers.
These Are the 5 Georgian Designers You Should Get Familiar With...
October 20 2019
Akhalkatsishvili has definitely injected the brand with some of his signature details like blurring the lines between masculine and feminine shapes, a bold use of color and an affinity for blending textures that’s seen both his own line and Matériel stocked at renowned global retailers like Browns.
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