Materiel Resort22 Campaign

Rusa Janashia @ 2021-06-21 07:03:17 -0400

  For it's Pre-Spring 2022 campaign Materiel collaborates with Jam Project Agency to bring you the series of short films and take you along the journey of our muses. The season's campaign introduces fresh faces and new characters. We believe humor is what makes the ordinary enjoyable.  Resort sparks the idea of new journey, new experiences, and we do hope this campaign brings a little bit of novelty.                                                                      ...

Materiel Pre-Fall 21

Rusa Janashia @ 2021-01-06 07:10:08 -0500

Brought to you by Jam Project, the concept of the series is to document behind the scenes action. It also highlights the diversity of character and style that is combined in the collection.  Materiel Pre-Fall 2021 collection examines different characters of women colliding two radical spirits best described as sophisticated and boyish. Three-piece suits are novelty to collection. Playful short trousers (note: may bring school uniform nostalgia) are balanced out with tailored blazers layered with classic shirts and masculine vests. Proportion here plays a significant role. Otherwise modest pieces come with unexpected details such as bare back or slashes. With...

georgian design lives on | mbfw tbilisi

Mariam Gugushvili @ 2020-05-21 06:10:37 -0400
Materiel is one of the most successful brands to come out of Tbilisi. The label brings together a range of Georgian designers to craft their pieces, with designers bringing staples of Georgian heritage to life with trademark minimalism and care. The resulting looks evoke ideas of both Georgian high culture and the reality of the streets. 

Fashion Never Stops: Mercedes-Benz Fashion Week Tbilisi

Mariam Gugushvili @ 2020-05-21 06:09:43 -0400

Fashion Never Stops: Mercedes-Benz Fashion Week Tbilisi

MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.

The Future of Tbilisi Fashion Week

Mariam Gugushvili @ 2020-05-15 04:20:39 -0400
Tbilisi’s designers have been building momentum since the city’s fashion week debuted in 2015. The week started with 35 international guests and now hosts more than 100, including buyers from major retailers including Net-a-porter, which now stock some of the country’s talents including Matériel, Situationist, George Keburia, Ingorokva or Lado Bokuchava.
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