Journal
Mercedes-Benz Fashion Week Tbilisi: Fashion never stops
Mariam Gugushvili @ 2020-05-15 04:18:42 -0400Mercedes-Benz Fashion Week Tbilisi: Fashion never stops
MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.
MATERIEL ON TAGWALK
Mariam Gugushvili @ 2020-05-13 03:01:32 -0400Fashion never stops: Mercedes-Benz Fashion Week Tbilisi FW20
Mariam Gugushvili @ 2020-05-13 02:56:49 -0400
MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on a classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.
www.instagram.com/materieltbilisi
www.instagram.com/materieltbilisi
Business of Fashion - Who's driving Georgian fashion scene?
Mariam Gugushvili @ 2019-09-02 18:12:29 -0400
The brand’s revenue grew from €250,000 (about $280,000) in 2018 to a projected €1.5 million for 2019 ($1.68 million), and it counts Browns and Moda Operandi as stockists. It has also expanded its micro-empire to concept store Dots, which re-uses the fabrics and styles not used at Matériel at a lower and more accessible price point.