Journal

Mercedes-Benz Fashion Week Tbilisi: Fashion never stops

Mariam Gugushvili @ 2020-05-15 04:18:42 -0400

Mercedes-Benz Fashion Week Tbilisi: Fashion never stops

MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands.

MATERIEL ON TAGWALK

Mariam Gugushvili @ 2020-05-13 03:01:32 -0400
MATERIEL ON TAGWALK

Fashion never stops: Mercedes-Benz Fashion Week Tbilisi FW20

Mariam Gugushvili @ 2020-05-13 02:56:49 -0400
MATERIEL is a contemporary brand that brings together various designers who are willing to represent Georgian fashion heritage. With their very own take on a classic, resident designers bring minimalism with a twist both to the runways and streets, making MATERIEL one of the most successful Georgian brands. 
www.instagram.com/materieltbilisi

Business of Fashion - Who's driving Georgian fashion scene?

Mariam Gugushvili @ 2019-09-02 18:12:29 -0400
The brand’s revenue grew from €250,000 (about $280,000) in 2018 to a projected €1.5 million for 2019 ($1.68 million), and it counts Browns and Moda Operandi as stockists. It has also expanded its micro-empire to concept store Dots, which re-uses the fabrics and styles not used at Matériel at a lower and more accessible price point.

MATERIEL AGAINST COVID-19 CHALLENGES

Mariam Gugushvili @ 2020-04-23 06:50:19 -0400

As majority of businesses are struggling with whip of pandemic, fashion industry too is seeking for the ways to reckon with reality. Change is inevitable as we see the supply-chains fall, PR budgets slash and consumers being hesitant about unessential purchases.

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