ORIGINS & BRANDAfter the collapse of the USSR, Fashion House Materia became recognized as one of the leading regional companies for implanting industry innovation and international standards. Inheriting and accumulating the knowledge, in 2014, Maia Gogiberidze rejuvenated the company direction and founded Materiel. The bedrock essence of the brand is to provide opportunities for young designers to develop and nurture their expertise, acting as an incubator of the emerging Georgian fashion scene.
Cohesive team of designers is currently leading the brand’s design department, returning to the initial concept of collectivity that made the brand a commercial success. The core aesthetic remains a juxtaposition of structural tailoring with feminine silhouettes. With purposely selected fabrics, textures, palettes, small accessories, and details, achieving full brand conscientiousness is the corporation’s key objective.