“Fashion House Materia” was established in 1949 and till this day remains as one of the oldest apparel manufacturers and fashion retailers in Georgia. Recently the brand gave birth to a premium line MATÉRIEL. The brand is unique in its approach to the fashion business. Collections are presented by talented Georgian designers who all work under MATÉRIEL. The line aids the evolution of Georgian fashion scene by giving opportunities to young and up and coming designers to expand their possibilities and talent. Currently designers Aleksandre Akhalkatsishvili and Lado Bokuchava create for MATÉRIEL. Both of them operate their private labels.