How Georgia Took The Fashion World By Storm
London, Paris, New York…Tbilisi? How Georgia Took The Fashion World By Storm
MATÉRIEL collections are created by a rotation of Georgian designers who work under the label’s moniker. Aleksandre Akhalkatsishvili and Lado Bokuchava (who both have their own brands, too) are currently at the design helm, and their fresh and versatile pieces – think pistachio co-ords and disco ball blazers – have brought global recognition, with the label now stocked at Browns, Farfetch, Moda Operandi and Net-A-Porter. Can they explain their international appeal? "Our generation is very diligent: we are workaholics, and we are talented," Akhalkatsishvili tells Refinery29. "MBFW Tbilisi has done an amazing job of increasing worldwide awareness of the country and its designers, but now, our job is to not lose the spotlight."
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