MATÉRIEL on i-D
Attention towards Georgian designers after Demna Gvasalia's huge success is quite obvious. Who would have imagined several years ago that some of us would appear on i-D
. That's right! Grigor Devejiev
and Anastasia Fedorova
did a project about Georgian Designers and voila!
"The lack of infrastructure, particularly in terms of production, seems to be the most common concern for emerging designers in Georgia. MATÉRIEL uses the heritage of the Soviet union textile industry to fill the niche. MATÉRIEL was created in 2012 on the foundations of House of Fashion, one of the biggest textile producers in USSR, which dates back to 1949. "We provide designers with everything they need to create a collection: production facilities, raw materials, labour," a spokesman form MATÉRIEL commented. "We can meet almost every need the designer might have." MATÉRIEL's collections are now sold in nine countries, and the company is currently working with 28-year old Tiko Paksashvili
and her label Tiko Paksa, 29-year old Aleksandre Akhalkatsishvili
and 32-year old Lika Chitaia
." - says the author.
Text Anastasiia Fedorova
Photography and Styling Grigor Devejiev
Assistant Aka Prodiashvili. Make-up Christina Regini, Lucia Devejieva. Models Natalie Raizer, Marita Gogodze, Dina Farfalia, Lika Rigvava (IC Model Management)
to view the full project.
And stay tuned for more news!